This has been a most population concept in marketing module of CRM ; i would like to share some crucial difference between them:
Dynamic marketing lists is able to save time and ensured that everyone that should be on the list was on the list.
A Static marketing list is a snapshot in time. You add the contacts you want in that marketing list depending on certain criteria…and that was it. If a new contact is added to the CRM database you can manually add them to the marketing list, or if the marketing list is no longer relevant to a contact you can manually remove them.
Dynamic marketing lists removes the manual element. You can create a query (e.g. all customers where their country equals Ireland). This means that any contacts with “Country = Ireland” will be added to the list. As you add new contacts to the CRM database, they will automatically be added to the marketing list if they live in Ireland. If a contact moves and the Country field in the contact card is updated, then they will be automatically removed from the marketing list.
Some other major differences below :
|Dynamic List||Static List|
|Member types||Leads, Contacts or Accounts||Leads, Contacts or Accounts|
|Adding members||The query to select members automatically adds records which meet the criteria||You can manually add records using the Add to Marketing List button|
|Manage Members – Add records using a lookup|
|Manage Members – Add records using an advanced find|
|Removing members||Members are automatically removed if they no longer meet the dynamic list query criteria||Manage Members – Advanced find to Remove records|
|Manage Members – advanced find to evaluate members|
|Blocked attribute||You cannot block a dynamic list (you can use the copy to static button to copy the members of a dynamic list to a new static marketing list)||You can block a static list, which stops members being added or deleted.|
|Updating list members||automatic||Manual – a static list has to be updated manually.|
|deactivated records/members||Automatically excluded from the list|
|Can lists be added to a campaign||Yes – All marketing lists can be added to a campaign and both static and dynamic can be added to the same campaign||Yes – All marketing lists can be added to a campaign and both static and dynamic can be added to the same campaign|
Happy CRM 🙂 cheers!!